Welcome
Learning Letter
Welcome to my portfolio! As an Advertising and Public Relations major at the University of Nebraska-Lincoln, I am excited to share my journey and showcase the projects that illustrate my creativity and strategic thinking. Here, you'll find a collection of work that reflects my passion for storytelling and my commitment to effective communication. Thank you for visiting, and I hope you enjoy exploring my achievements!
About
My name is Preston Bamsey
My name is Preston Bamsey, and I’m in my final semester at the University of Nebraska–Lincoln, studying Advertising and Public Relations. Throughout my time at UNL, I’ve developed a strong interest in combining creativity with strategic thinking to communicate clearly and connect with different audiences. I work well in team settings and have learned how collaboration and multiple perspectives strengthen campaigns and projects.
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Along with my coursework, I completed an internship with Norfolk Iron & Metal in the Customer Development Department, where I supported efforts related to research planning and understanding customer needs and market opportunities. In my classes, I’ve practiced tools like SWOT analysis and learned how to apply research and strategy to real-world brand and communication decisions. These experiences have strengthened my skills in communication, teamwork, and using research to support effective messaging.
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I’m especially passionate about sports, particularly anything involving the Huskers, and that interest influences how I think about branding, fan engagement, and storytelling. After graduation, I’m looking for opportunities in advertising, public relations, or sports-related communications, where I can continue building my skills and contribute to meaningful, audience-focused work.
MY EXPERIENCES
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NEWS RELEASES
PITCH LIST
BLOG POSTS
FEATIRE STORIES
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RADIO/TV AD
For an Advertising and Public Relations (Ad PR) major, a radio or TV ad is a type of broadcast advertisement designed to promote a product, service, brand, or campaign message to a wide audience. These ads are essential tools in integrated marketing strategies and are crafted to engage listeners or viewers through storytelling, sound, and visuals (in the case of TV). For my Radio/TV Ad project, I created a short advertisement meant to promote a product or message to a specific audience. The goal was to share the main idea clearly in about 15–30 seconds, so I used a strong opening, a simple message, and a clear call-to-action. I wrote the script in Microsoft Word and made edits based on feedback, focusing on clear wording and timing.
PRINT AD
Discover the art of Advertising for Print ad at The Creative Side of Advertising and Public Relations. We specialize in creating innovative campaigns that captivate audiences and drive results. With a team of experienced professionals, we bring creativity and strategy together to deliver impactful solutions for our clients. For my Print Ad project, I created a designed advertisement for “The Creative Side of Advertising and Public Relations” to attract attention and clearly communicate what the brand offers. The goal was to make the message easy to understand at a quick glance, so I used a strong headline, simple copy, and clean layout to highlight creativity, strategy, and results. I designed the ad using Canva and focused on making the visuals and text work together to look professional and appealing.
NEWS
RELEASES
A news release (also called a press release) in Advertising and Public Relations is a written communication distributed to media outlets and journalists to announce something newsworthy, such as a product launch, event, organizational milestone, or other updates relevant to the brand or client. It’s designed to grab the media’s attention and encourage them to share the information with their audience. For my News Release project, I wrote a press release to announce something newsworthy, like an event, launch, or important update, in a clear and professional way. The goal was to make it easy for media to quickly understand the key details, so I used a strong headline, included the most important facts (who, what, when, where, why), and added a quote and short background info. I wrote and formatted it in Microsoft Word and revised it based on feedback to keep it clear, organized, and ready to send to journalists.
PITCH & MEDIA
LIST
A media or pitch list is a curated database of contacts, typically journalists, editors, influencers, bloggers, or other media professionals, that Public Relations (PR) professionals or brands use to share press releases, story ideas, or pitches. This list is an essential tool in building and maintaining relationships with the media and ensuring that a brand’s message reaches the right audience through the most appropriate channels.
​For my Pitch and Media List project, I created a targeted list of journalists and media contacts who would be most likely to cover a specific story or event. The goal was to make sure the message reached the right audience, so I researched each contact’s outlet and topic focus, then organized the list with key details like names, emails, and notes. I built and formatted the list in Excel and focused on accuracy and relevance so it could be used to send pitches in a professional way.
BLOG
POST
In Advertising and Public Relations (Ad PR), a blog post is a written piece of content published on a website, often used as part of a broader content marketing strategy. It serves multiple purposes, including building brand awareness, engaging audiences, and providing valuable information that aligns with the brand's mission, products, or services.
For my Pitch and Media List project, I made a list of journalists and media contacts who would be a good fit for a specific story. The goal was to reach the right people, so I looked up each contact’s outlet and what they usually cover, then organized their names, emails, and notes in Excel. I focused on keeping the list accurate and relevant so it would be easy to use when sending a pitch.
FEATURE
STORY
A feature story in Advertising and Public Relations (Ad PR) is a longer, more in-depth piece of content that focuses on a specific topic, person, product, or event. Unlike a straightforward news release, which primarily delivers factual information, a feature story engages the audience with storytelling, emotion, and detailed descriptions. It often provides context, insights, and a human-interest angle that makes the subject more relatable and compelling.
For my Feature Story project, I wrote a longer, more in-depth story focused on a specific person, topic, or event. The goal was to inform readers while also keeping them interested, so I used a storytelling approach with strong details, quotes or examples, and a clear beginning, middle, and end. I wrote and edited the piece in Microsoft Word and focused on making it feel engaging and relatable while still staying accurate and professional.
CREATIVE BRIEF
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A creative brief is a concise document used in Advertising and Public Relations (Ad PR) to outline the key objectives, strategies, and parameters of a creative project. It serves as a blueprint to align the team (e.g., designers, writers, strategists) and ensure everyone understands the project’s purpose, target audience, messaging, and desired outcomes.
For my Creative Brief project, I created a short document that explains the purpose and plan for a campaign or creative project. The goal was to make sure everyone on the team understood what we were trying to achieve, who the target audience was, and what message we needed to communicate. I included the main objective, key points, and what the final brief should look like. I wrote and organized the brief in Microsoft Word and focused on keeping it clear and easy to follow.
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SOCIAL MEDIA ADVERTISING
Our Story
Social media advertising refers to the practice of using paid promotional content on social media platforms to reach specific audiences and achieve marketing objectives. It involves creating ads that appear in users' feeds, stories, or other areas on platforms like Facebook, Instagram, Twitter (X), LinkedIn, TikTok, Pinterest, and Snapchat.
For my Social Media Ad project, I created a paid-style advertisement designed to reach a specific target audience on platforms like Instagram or Facebook. The goal was to grab attention quickly and encourage action (like clicking, following, or learning more), so I used simple, bold visuals, short text, and a clear call-to-action. I designed the ad in Canva and made sure it fit the correct social media size and format
GET IN
TOUCH
Thank you so much for taking the time to explore my portfolio site! Your interest in my work means the world to me, and I hope it gave you a glimpse into my passion for creativity, storytelling, and strategic thinking. I appreciate your support and feedback as I continue to grow and refine my skills. Please don’t hesitate to reach out with any questions or opportunities—I’d love to connect and collaborate!
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